Founders of App Store Optimization
Building the Infrastructure Behind ASO
For more than two decades, Dave Bell and Anh Nguyen have built companies at the center of mobile distribution, app marketplaces, and organic discovery systems.
The Founders of ASO
How ASO emerged, evolved, and became a modern discipline as app stores matured.
The History of ASO
How ASO emerged, evolved, and became a modern discipline as app stores matured.
How ASO Works
Indexing inputs, ranking signals, conversion drivers and how store systems differ
ASO Knowledge Pages
How ASO Works - iOS
How the iOS App Store’s metadata-driven ranking system works and what that means for keywords, creative assets, and visibility.
How ASO Works - Google Play
Why Google Play behaves more like traditional search and what that means for content, performance, and ranking stability.